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As a co-owner of Personal Best (PB) Sheldon’s clientele has extended to four continents. Sheldon is an NCCP certified coach in several different sports and also a certified Stress and Wellness Consultant (Canadian Institute of Stress & Hans Selye Foundation). 2021 will be Sheldon's 35th year as a sport coach.  As an S&C coach, his experience includes working with athletes who have competed at world championships, the Commonwealth Games, the Pan-American games, and the Olympics (summer and winter) from close to two dozen different national team programs.

He is a co-founder of the Certified Professional Trainers Network (CPTN), a co-founder of the Canadian Strength and Conditioning Association (CSCA), an author, and award winning international conference presenter. He has twice hosted his own radio show segment, and has taught high performance coaches at two different colleges and through the National Certification Program (NCCP). Additionally, over the past 21 years Sheldon has worked with the Canadian Sport Institute Ontario (formerly the Canadian Sport Centre) in the capacities of Lead S&C, Lead Sport Science, Manager Performance Services, Director Sport Science and Sport Medicine, Director Performance Services, and is currently a Senior Advisor. 

Above all, Sheldon enjoys spending time with his wife, and tries to stay in shape in an effort to keep up with his kids.

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