As a co-owner of Personal Best (PB) Sheldon’s clientele has extended to four continents. Sheldon is an NCCP certified coach in several different sports and also a certified Stress and Wellness Consultant (Canadian Institute of Stress & Hans Selye Foundation). 2023 is Sheldon's 37th year as a sport coach, and he is one of few Certified High Performance Sport Scientist Leaders in Canada.  As a Sport Scientist, his experience includes working with athletes who have competed at world championships, the Commonwealth Games, the Pan-American games, and the Olympics (summer and winter) from close to two dozen different national team programs.

He is a co-founder of the Certified Professional Trainers Network (CPTN), the founder and was the inaugural President of the Canadian Strength and Conditioning Association (CSCA), an author, and award winning international conference presenter. He has twice hosted his own radio show segment, has taught high performance coaches at two different colleges and through the National Certification Program (NCCP). Additionally, over the past 23 years Sheldon has worked with the Canadian Sport Institute Ontario (formerly the Canadian Sport Centre) in the capacities of Lead S&C, Lead Sport Science, Manager Performance Services, Director Sport Science and Sport Medicine, Director Performance Services, is currently a Senior Advisor and a highly sought mentor for practitioners in our country. 

Above all, Sheldon enjoys spending time with his wife, and tries to stay in shape in an effort to keep up with his kids.

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